Social media
Content, Reels, reaction videos and collabs that put your music in front of the right ears.
Photo: That Gig Dude
Artist development for heavy music
We carry heavy bands further
Marketing, management and booking for heavy bands, under one roof. AI-augmented and always on.
- Support slots
- Festivals
- Social media
- Video
- Website design
- AI-augmented
- Collabs
- Press kits
- Labels
01 / Services
What we do
Part marketing, part management, part booking, plus websites, video and social. An AI-augmented crew for heavy bands ready for the next stage.
Side AGet heard
Video and visuals
Music videos, promo clips, AI-generated video and artwork. A look as heavy as the sound.
Website design
Band sites that are press-ready and booking-ready, with no corporate fluff.
Side BGet booked and managed
Press kits and EPKs
Sharp kits that open doors with agents, promoters, labels and media.
Support slots and festivals
Pitches that put you in the room before the bill fills up.
Management and labels
Strategy and conversations that keep the band sharp between tours.
And the rest
If it moves your band forward, ask us.
Most bands wait to be discovered. Yours won’t.
02 / How we work
Always on.
Always first.
Most bands are still cold-emailing into the void. Our AI-augmented crew works around the clock, so your band gets there first.
Start a conversationSpot
We watch the scene around the clock, so we hear about the slot before it’s booked.
Pitch
The right band, in front of the right people, at the right moment.
Amplify
Content and collabs that turn plays into fans.
Coordinate
Follow-ups, scheduling and logistics, handled. Nothing goes cold.
Stay ahead
While other bands wait to be discovered, you’re already on the bill.
03 / About
Most bands wing it.
They copy what other bands are doing and hope something sticks. It’s nowhere near enough.
There are over 8 million artists on Spotify. A few flyers and some social posts won’t get you noticed.
You need to run your band like a tech startup. Build, test, learn and adapt, fast. The bands that win are the ones that move and learn quicker than everyone else.
That’s why Crowdsurf exists.
Steve Glaveski. Founder, Crowdsurf.
Crowdsurf was founded by startup builder and metal tragic Steve Glaveski. He founded Collective Campus, a consultancy and startup accelerator that incubated 100 early-stage businesses now collectively worth over US$2 billion.
Now he’s bringing that playbook to heavy music.
Steve is also the author of Time Rich and Employee to Entrepreneur, a Harvard Business Review contributor, SXSW speaker and host of the Future Squared podcast.
- 100Startups incubated
- US$2B+Combined value
- 2Books published
- HBRContributor
- SXSWSpeaker
- HostFuture Squared podcast
04 / Roster
Roster
Bands we carry. Starting with Melbourne heavy metal.
Melbourne, Australia
Elm Street
Melbourne heavy metal. Barbed Wire Metal since 2008.
05 / For industry
Need a support act?
Agents, managers, labels and promoters: looking for a support act or fresh heavy talent? Talk to us.
Contact
Work with us
Tell us who you are and what you need: a band looking for lift, or an industry contact looking for talent.